Terms of service

These terms govern your use of this website and, where no signed agreement says otherwise, our engagements. A signed proposal or statement of work always overrides anything on this page.

What we do — and what we don't

Insurance Marketing Co provides marketing services to insurance agents and agencies: websites, SEO, AI-search visibility, content, paid media management, email and automation, and the related work listed on our services pages. We are a marketing vendor, not an insurance producer. You are the licensed party. We do not sell insurance, give regulated insurance advice, quote or bind coverage, or make recommendations to consumers about their policies. Nothing on this site is insurance, legal, tax, or financial advice.

No guarantee of rankings, leads, or sales

We do not guarantee outcomes, and you should treat anyone in this industry who does as a red flag. Search rankings are set by Google, ad costs are set by live auctions, and whether a lead becomes a policy depends on your follow-up, your licensing, your carriers, and your close rate. What we commit to is the work: the scope in your agreement, delivered on the agreed schedule, with reporting tied to cost per lead and cost per sale. Any figure, forecast, range, or example on this site illustrates how the work is structured — it is not a promise of your results.

Fees, pricing, and ad spend

• Pricing is subject to change. The ranges on our pricing page ($1,500–$2,500 to $5,000+ per month; $2,500–$8,000 for a one-time website build) are published estimates for planning. Your quoted fee is the one in your proposal, and it holds for the term stated there.
• Ad spend is billed separately. Your media budget is a pass-through paid directly to Google, Meta, or the platform in question. It is never marked up by us and is never included in the retainer. Our fee covers strategy, build, and management.
• Retainers are monthly and invoiced in advance unless your agreement states otherwise. Third-party costs you authorize — hosting, domains, software, list data — are billed at cost.

Your responsibilities

Compliance sits with the licensed party. You are responsible for holding the licenses and carrier appointments the campaign requires, for obtaining carrier or FMO approval where your contracts require it, and for the accuracy of the claims, rates, and credentials you ask us to publish. Advertising in this industry is regulated: CMS marketing rules apply to Medicare Advantage and Part D, the TCPA and state do-not-call rules apply to calling and texting, and state insurance advertising rules apply to what an ad may say. We build to those constraints and flag what we see, but we cannot supervise your downstream use of a lead, and we are not your compliance department.

Ownership

Once you have paid for it, the deliverable is yours: site content, ad creative, copy, and campaign assets built for your agency transfer to you. Our underlying methods, templates, frameworks, and internal tooling remain ours. Unless you tell us otherwise in writing, we may describe the work generically in our own marketing, without naming you or publishing your performance data.

Term and cancellation

Programs run month to month after any initial term stated in your agreement. Either side may end the engagement with 30 days' written notice. Work completed and spend committed before the notice period ends remains payable. We will hand off the accounts and assets you own.

Liability

We provide services with reasonable care and skill. To the extent the law allows, neither side is liable to the other for indirect or consequential losses, including lost profits or lost business opportunity, and our total liability for any claim is limited to the fees you paid us in the three months before it arose.

Website use

This site is provided as-is for information. Do not scrape it at volume, republish it, or use it to build a competing service. Links to third-party sites are not endorsements. Our privacy policy explains what happens to anything you submit through the forms.

Changes and governing law

We may update these terms; the effective date at the top moves when we do, and continued use of the site means you accept the current version. Governing law and venue are set in your signed agreement. Questions about anything here go through our contact page.