- Cost per lead
- $31$9
- Organic leads / mo
- 12140
- Close rate
- 1 in 111 in 6
- Time to first contact
- 3 hrs4 min
Every insurance line · Proven in the senior market
Websites, ads, and lead gen that fill insurance agents' pipelines.
The all-lines marketing engine for insurance agents — websites, SEO, AI-search visibility, and ads as one managed program. Built by senior-market operators who run their own final-expense lead machine.
Landing pagesWebsitesGoogle AdsFacebook AdsSEOLead generation
Ledgerline is an all-lines marketing agency built only for insurance agents. We run websites, SEO, AI-search visibility, and compliant paid ads as one managed program — the same engine we operate for our own final-expense book. Unlike buying shared leads, we build marketing assets you own that lower your acquisition cost over time.
The proof — our own final-expense book
- Leads generated (TTM)
- 48,210
- Cost per lead
- $7.40
- Avg agent close rate
- 1 in 6
- Campaigns live today
- 17
Trailing 12 months · updated 2026-06-29Illustrative
What we run for you
One team for the whole growth stack.
Landing PagesPages that turn clicks into consented leads.WebsitesFast, conversion-built agency sites that rank.Google AdsSearch + Local Services Ads, tracked to cost per sale.Facebook AdsCompliant Meta lead campaigns for senior buyers.Lead GenerationA lead engine run in your name — exclusive, tracked.SEORank for the searches that produce policies.AI Search (GEO)Get cited by ChatGPT, Perplexity & AI Overviews.Email & AutomationFollow-up cadences that convert cold leads.
Who we serve
Built for the senior market. Run for every line.
Our edge was forged in the hardest-compliance corner of insurance. That same engine now runs for agents in every line.
The hub — the proof
Every other line
How we work
No dashboards-and-disappear. We run to the sale.
- 01
Teardown
We audit your funnel, spend, and close rate, and map where cost per policy is leaking.
- 02
Build & instrument
Sites, landing pages, and campaigns go up in your own accounts — with tracking wired before spend scales.
- 03
Tune to the sale
We shift budget toward what issues policies, not what produces the cheapest click. Reported monthly.
Receipts
Before → after, not adjectives.
- Organic leads / mo
- 654
- Cost per acquisition
- $210$104
- GBP calls / mo
- 1173
Operator, not vendor
We sell insurance ourselves.
Most agencies have never bought an insurance lead or written a compliant ad. We do it daily for our own book — so you get the system we've already paid to learn.
TCPA-aware consent CMS / AEP compliant Meta Special Ad Category Core Web Vitals < 2.0s LCP
Typical agency
- Reports impressions and reach
- Never bought an insurance lead
- Generic playbook, every industry
- Hands you a dashboard, disappears
Ledgerline
- Reports cost per lead and per sale
- Runs its own lead machine
- Insurance-only, senior-market rigor
- Screen-shares our real numbers
Straight answers
How we work — and how we're different
What does an insurance marketing agency actually do?
It builds and runs the systems that bring an agent qualified prospects and convert them: a conversion-built website, landing pages, local and AI search visibility, and compliant paid campaigns — instrumented so spend is tracked toward issued policies, not vanity clicks.
How is this different from buying insurance leads?
Bought leads are a rented, shared expense that stops the moment you stop paying. A marketing program builds assets you own — your site, your search rankings, your ad accounts and follow-up — so acquisition cost compounds downward. Agents who only want to buy leads are routed to our sister brand instead.
Which insurance agents is it for?
Agents in any line who want to own their growth engine. Our authority is anchored in the senior market — final expense, Medicare, and life — the hardest-compliance corner of insurance, and that same discipline now runs for agents across every line.
See exactly where your agency is leaking leads.
15 minutes. We screen-share our own live lead dashboard and tear down your funnel line by line — no pitch deck, just numbers.