Who we serve
Final Expense PPC Management That Runs on Our Own Numbers
Final expense PPC management is the done-for-you running of paid search (Google) and paid social (Facebook) campaigns that put your name in front of seniors searching for burial and final-expense coverage. You write the policies; the managed service owns keyword targeting, compliant creative, bid strategy, and cost-per-lead.
From our own book
- Blended CPL (our FE book)
- ~$7.40
- Close rate
- ~1 in 6
- Leads (TTM)
- 48,210
- Live campaigns
- 17
Illustrative
Most agencies that sell you “final expense PPC management” have never spent their own money on a final expense lead. We have. Our final-expense book runs about $7.40 CPL at roughly a 1-in-6 close, with 48,210 leads generated in the trailing twelve months across 17 live campaigns. That operation is the credential behind everything on this page, and it’s the same playbook we hand to the agents we manage.
What final expense PPC management covers
Final expense PPC management means we build, run, and optimize your paid ad accounts so you get exclusive leads under your own brand instead of renting someone else’s list. Concretely, that’s:
- Account build — Google Ads and Facebook (Meta) campaigns structured for the senior market, with conversion tracking and call tracking wired in from day one.
- Targeting — search keywords for high-intent burial/final-expense queries; Meta audiences built around age, geography, and life-stage signals.
- Creative and landing pages — ad copy and a dedicated landing page tuned to convert, not just collect clicks. Sloppy pages are why most agents’ CPL is double ours.
- Daily optimization — negative keywords, bid adjustments, audience pruning, and budget shifted toward whatever is actually placing policies.
- Weekly reporting — CPL, cost per acquisition, and lead-to-app numbers, so you see the trend instead of a vague monthly summary.
Google vs. Facebook for final expense
The two channels solve different problems. We usually run both and weight budget by what’s producing placed business.
| Channel | What it does | Typical CPL | Best for |
|---|---|---|---|
| Google Ads (final expense google ads) | Captures people searching right now | Higher, but higher intent | Agents who close fast on the phone |
| Facebook / Meta | Creates demand in a senior audience | Lower, needs nurture | Agents with a follow-up system |
| Both, managed together | Balances cost vs. intent | Blended toward | Most agencies scaling beyond referrals |
Our own blended CPL sits near $7.40 because the accounts are mature and the landing pages are dialed. New accounts start higher and come down as conversion data accumulates — that calibration window is the work, and it’s what you’re paying a manager to get through quickly.
How we keep cost per lead honest
The only number that matters is what a placed policy costs you, not clicks or impressions. We track every lead to its source and report cost per acquisition, so a “cheap” lead that never closes gets cut. This is the same ad discipline running across our final expense marketing operation, and it ports directly to your account.
For the channel mechanics underneath this — bidding, Quality Score, account structure — see our broader insurance PPC management service. If your funnel leaks before the call, the fix is usually the page, which is where our final expense PPC and landing page work overlaps with paid search.
Where this fits — and where it doesn’t
PPC management is for agents who want to own their pipeline: your brand, your exclusive leads, your data. It is not lead-buying. If you’d rather purchase final expense leads, live transfers, or aged data as a product, that’s a different model — go buy leads direct from getinsureleads, our sister brand built for exactly that. Keeping the two clean is deliberate: one channel you own, one you rent.
Start with the math, not a pitch
Before you spend a dollar, we’ll model your market: realistic CPL for your states, expected lead-to-app, and what a placed policy should cost. If the numbers don’t work, we’ll tell you.
- Step 1: Grab a free marketing audit — we look at your current spend and funnel.
- Step 2: We project CPL and break-even for your final expense campaigns.
- Step 3: If it pencils, we build the accounts and you start getting exclusive leads.
Want the full picture on the senior-market side first? Start at the final expense marketing hub, or see how we price managed campaigns.
Final expense ad management is simple to describe and hard to do well: get the right offer in front of the right senior, at a cost that leaves room to profit. We’ve already proven the model on our own dollars. Let’s point it at yours.
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