Field notes · 6 guides

Property & Casualty

Growth playbooks for auto, home, and P&C agencies: winning clients online, cross-selling, and rounding out accounts.

P&C runs on a different economic model than the senior-market lines: thinner first-year commission, renewal income that compounds, and a household that gets more profitable every time you round the account. The guides here cover the channels that fill an auto or home pipeline — shared versus exclusive auto leads and what each costs per bound policy, Facebook campaigns built around a quoting funnel, and the search and review surfaces a buyer checks before calling — plus the cross-sell motion that turns one monoline policy into a multi-line household.

Want this run for you instead of by you? See marketing for P&C agencies.