Field notes · 7 guides
SEO & AI Search
How insurance agencies rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews.
Search now has two front doors for an agency: the classic Google results and map pack, and the answer engines — AI Overviews, ChatGPT, Perplexity — that summarize instead of listing. These guides cover both. On the Google side: keyword selection by line and intent, what agency SEO costs and how long it takes, Google Business Profile problems including suspension recovery, and review acquisition that stays inside the platform rules. On the AI side: the passage structure, entity grounding, and off-site signals that decide whether an engine names your agency in its answer.
Want this run for you instead of by you? See our insurance SEO service.
- June 29, 2026
How to Get Your Insurance Agency Recommended by ChatGPT
A practical GEO playbook to get your insurance agency recommended by ChatGPT: entities, schema, llms.txt, reviews, citations, and answer-first content.
- July 11, 2026
Insurance SEO Keywords: Real Data by Line and Intent
See real insurance SEO keywords with measured volume, CPC, and difficulty from a July 2026 DataForSEO pull, sorted by line, intent, and page type.
- July 11, 2026
Insurance SEO Cost, Timeline, and the DIY-vs-Hire Decision
What insurance SEO costs in 2026, how long it takes to pay back, and whether to run it yourself or hire it out — with the four layers ranked by payback.
- July 4, 2026
How to Get Cited by Perplexity and Google AI Overviews as a Local Business
How to get cited by Perplexity and Google AI Overviews as a local business: answer-first passages, structured data, consistent NAP, and third-party citations.
- July 4, 2026
How to Get More Google Reviews for Insurance Agents (Without Gaming It)
How to get more Google reviews for insurance agents: when to ask, the direct-link method, texting requests, responding to reviews, and staying compliant.
- July 11, 2026
Google Business Profile Suspended: The Insurance Agency Recovery Guide
Why insurance agency Google Business Profiles get suspended and how to appeal using Google's own process — evidence checklist, steps, and prevention.
- June 29, 2026
How to Rank an Insurance Agency Website: The Insurance Agency SEO Guide
How to rank an insurance agency website on Google: a practitioner's SEO guide to technical setup, content, local signals, and the cadence that holds it.
See exactly where your agency is leaking leads.
15 minutes. We screen-share our own live lead dashboard and tear down your funnel line by line — no pitch deck, just numbers.
- Site speed & conversion
- Local + AI-search visibility
- Ad efficiency
- Your cost per lead vs ours
No obligation · no pitch deck