Insurance SEO Prices: Every Published Number We Could Verify

Prices verified 6 September 2026. Every figure below was read off the vendor’s own live page on that date, and the exact URL we opened is listed in the verification table at the end. Vendors change prices, rename packages and move pages without notice, so treat this as a dated snapshot and confirm on the vendor’s site before you budget anything.

Ask what insurance SEO costs and you get ranges. Ask twelve named vendors what they charge, and read past the page marked pricing, and you get something more useful: nine numbers, three refusals, and a very clear picture of what each end of the market is actually selling. This page is the second version of that question, because the first one has already been answered elsewhere. If you want the cost mechanics — what drives the number, how long a program takes to pay back, whether to run it yourself — that lives in our insurance SEO cost and timeline guide. This page does one narrower job: it names vendors and prints what they publish.

Who publishes a price, and who does not

We opened the pricing or service page of twelve companies that sell SEO to insurance agencies, agents or carriers — and then, because a price absent from one page is often printed on another, searched the rest of each site for a figure. Nine print a monthly number a buyer can read without talking to anyone. Three do not. Two of the nine print it somewhere other than the page you would go looking on.

The table below splits the field by whether a dollar figure appears anywhere on the vendor’s own site, with the lowest published monthly number where one exists.

Three things fall out of that split before you compare a single number.

First, a published price and a quoted price are different products, not the same product priced differently. The published side of this market is standardised: one location, a fixed deliverable list, self-serve checkout, cancel or commit on posted terms. The quoted side is scoped: someone reads your markets, your lines and your existing site, then writes a number. Neither is dishonest. They are aimed at different buyers, and only a quarter of this market will refuse a buyer who wants a number today. Two vendors sit on both sides at once: OuterBox and Web Tonic each publish a figure somewhere on their own site while asking insurance buyers for a quote, which makes their published number a qualifying signal rather than a checkout price.

Second, the published numbers are not measuring the same thing as each other. A $199.99 figure that includes a website and a $1,500 figure that assumes you already have one are not two points on the same scale. Most of the rest of this page is spent making them comparable.

Third, and this is the finding we nearly got wrong ourselves, the price is not always on the page called pricing. Stratosphere’s insurance SEO page carries no figure while its packages page carries two. OuterBox’s insurance page asks for a free quote while its SEO packages page prints three tiers. Web Tonic’s insurance page explains its fee structure in words while the agency roundups it publishes list Web Tonic itself at $3,000 a month. Forge3’s /pricing URL leaves the domain entirely. AgentMethods runs the loop the other way: its FAQ answers “How much does AgentMethods cost?” with “Our pricing is available on our website here,” linking to a pricing page that has no price on it. Any comparison built from one page per vendor records at least two of these as publishing nothing, and is wrong.

The published prices, vendor by vendor

Here is what each vendor prints, in its own words and its own units.

Source: each vendor’s own pricing page, read 6 September 2026. Every URL is in the verification table below. Three published figures are deliberately left off. Advisor Evolved’s $150 is sold as a website rather than as an SEO package. OuterBox’s $2,000 and Web Tonic’s $3,000 are real published prices, but neither is scoped to insurance, so charting them against insurance packages would compare different products.

InsuranceSplash — $199.99, $399.99 and $599.99 a month

InsuranceSplash publishes three packages on its insurance SEO page. All three include, in the page’s own list, an insurance website, Google profile optimization, Bing profile optimization, on-site SEO optimization, an online branding package, site traffic analytics, search rankings tracking, business listings management, a review generation system, reputation monitoring and a free SSL certificate.

The $399.99 tier adds one YouTube video a month, four original blogs a month, off-site content, 32 social posts a month and a monthly email newsletter. The $599.99 tier adds $150 in PPC advertising on top of that. The page also states the company does not use contracts: “The only reason you should pay for SEO is because you want to. This month, next month, and every month thereafter.”

One thing a careful buyer will notice, and the reason we check vendors’ own pages rather than trusting a roundup: InsuranceSplash prints two different prices for the same package on two of its own pages. The overview page lists the Local package at $199.99/month. The dedicated local SEO page prices the same package twice as “$199 Per Month - Website Included,” with “No Contracts - No Setup Fees - Cancel Any Time.” A third line on the overview page describes “packages starting at $100 a month.” We are not resolving which figure bills; we are pointing out that a 99-cent gap sits between one vendor’s own two published prices for one package, that a third line on the same site advertises packages a hundred dollars below either of them, and that the question is worth asking before you sign.

BrightFire — $290 a month bundled, $50 to $170 a la carte

BrightFire’s pricing page is the most itemised of the set. The Ultimate SEO Bundle is listed at $290/month, shown struck through from $330, with the note that the bundle “saves you $40/month off standalone prices.” The components are priced individually: Insurance Agency Websites $170/month, Reviews & Reputation Management $110/month, Local Listings Management $50/month. Search Engine Marketing is $160/month “per campaign. Ad spend not included,” and Social Media Marketing is $100/month, with custom campaigns “available for an additional $75 each, per month.”

The terms are printed at the top: “No Contracts. No Setup Fees. No User Fees. 30-Day Money Back Guarantee.”

What the bundle buys is stated with unusual clarity on the bundle page: “SEO is made up of three components; your website, online reputation, and local listings.” Local Listings Management covers “more than 50 of the most important listings,” and the website feature list includes weekly blog posts. That is a definition of SEO, and it is a defensible one for a single-office agency. It is also a narrower definition than the one used by the vendors at the top of this list, and the price difference is largely that definition.

1Digital and WorkspaceCMS — $89 to $749 for the site, $499 to $999 for the SEO

This is the entry that most rewards reading past the headline. 1Digital’s insurance SEO page advertises “Flat monthly plans from $89/mo after launch” and names three: “Plans from $89/mo · Growth $199/mo · Premium $449/mo.” Its WorkspaceCMS pricing page confirms and extends them: Essentials $89, Growth $199, Premium $449, Ultra $749, and Enterprise from $999, each described as no setup fee, a free build, and a 12-month plan then month-to-month.

None of those numbers is the SEO price. The same company’s own FAQ draws the line: “growing your rankings and AI answers month after month is a marketing campaign from 1Digital’s strategy team, billed separately from your plan.” Those campaigns are priced on a separate campaigns page: Essentials $499/month, Growth $699/month, Premium $999/month, each on a six-month commitment then month-to-month, with the note that campaign fees are non-refundable and campaigns cannot be cancelled mid-term.

The table below shows what the campaign tiers actually contain, because this is the clearest published account of what an SEO retainer buys at each price in this market.

Add-ons are published too: $150/month for two extra blog posts, $75/month for an extra Google Business Profile location, $100 for an extra digital PR placement, $350 for a landing page build, $299 for a one-time competitor teardown and $499 for a one-time technical and GEO audit.

So the honest figure for an insurance agency buying SEO here is the plan plus the campaign, not the $89 in the headline. That is not a criticism of 1Digital, whose own pages say so in plain language on both sides of the line. It is a warning about how these numbers travel: the $89 is what gets quoted in a comparison list, and it is the number least likely to describe what you would pay.

Stratosphere — $649 and $999 a month, plus $149 for the site

Stratosphere’s packages page carries two marketing plans and a website plan. Marketing Essential is listed at “Starting at $649/month” with “No Setup Fees*,” covering local SEO visibility in a 20 to 30 mile radius, Google Business Profile optimization, NAP listing management on 50+ directories, AI search optimization, reputation management, monthly blog posts, social profile setup, monthly reports and a dedicated success manager. All-in-One Marketing is “Starting at $999/month” and adds newsletters, eight to twelve social posts a month, AI review responses, an automated testimonial page and customer satisfaction surveys.

The website is separate: “Starting at $199 $149/month” plus a “$2,000 one-time fee.” The terms under it matter. Pricing applies to small websites of 10 to 12 pages, the setup fee assumes the client supplies the content, and “Full-site professional SEO content creation is available as a $1,000 add-on.” Add-ons are published as well: reputation management from $49/month per agent or location, paid search management “Starting at $300 or 15% of spend, whichever is higher,” and an AI chatbot from $29.

There is one wrinkle worth flagging, since it is the sort of thing that produces wrong comparison tables. Stratosphere’s dedicated insurance agency SEO page carries no price at all; it ends by inviting you to “connect with us to discuss the process, costs, timing.” The prices live on the packages page under different product names. A comparison built from the SEO page alone would record Stratosphere as a vendor that publishes nothing, and would be wrong.

Egochi — insurance SEO plans from $1,500 a month

Egochi’s insurance SEO page is the highest published floor among the insurance-focused specialists we checked, and it treats that as a selling point. The page states that Egochi “builds insurance SEO around exactly that architecture, with plans from $1,500 monthly and pricing published before you ever get on a call.” Its FAQ repeats the figure and explains the scaling: plans “start at $1,500 monthly and scale with the number of lines, niches, and markets you target. A single-market agency covering a few lines sits near the floor; carriers with national product content need larger plans.”

The page describes a scope that matches the price: a page per coverage line and per niche inside a line, local signals for agencies and national product depth for carriers, author pages with license credentials, and structure aimed at AI Overviews and assistant citations. It also carries a caveat the vendor did not have to publish, and it is the kind of disclosure worth rewarding: “Insurance is not in the published portfolio yet,” with regulated-finance, healthcare and licensed-practice engagements shown as the nearest evidence instead.

Advisor Evolved — $150 a month after $1,800, and a clear line about what is excluded

Advisor Evolved is charted separately from the others because its published plans are websites, not SEO retainers, and the company says so. Its plans page lists Quick Launch at $150/mo after $1,800 setup and Custom Build at $350/mo after $5,600 setup, with a PowerPack add-on at $50/month reduced from $75, and the note “No contracts. No hidden fees.”

The reason it belongs on this page is a single FAQ answer that does more to explain insurance SEO pricing than any range ever printed: “We take care of the ‘On-page’, ‘Technical’, and ‘Local’ SEO setup, however we do not do ongoing link building, or what is called ‘off-page’ SEO. Why? It’s expensive and doesn’t work right away, so most clients don’t want to do it anyway.” The included work is then listed precisely: keyword-optimised titles, body copy and meta data, JSON schema for insurance agencies, image optimisation, robots.txt work, indexation cleanup and XML sitemap submission. A separate answer confirms the company does not write blog posts for clients.

That is a complete, honest, checkable definition of a $150 monthly price. It is also the reason the top of this market costs ten to twenty times more: the excluded work is most of the recurring cost.

What the cheap numbers are actually buying

Line the published packages up by what they contain rather than what they cost and the ladder resolves into three rungs.

The table below groups the published offerings by the work included, using each vendor’s own feature list.

The jump that catches buyers out is the one from rung one to rung two, because the rung-one price feels like SEO. It is closer to the precondition for SEO. Google Business Profile completeness and consistent listings genuinely move local visibility, and for a single-office agency competing on a handful of local searches, rung one may be the right purchase. What it will not do is make you visible for the coverage-line and comparison searches that produce commercial policies, because nothing in that package is aimed at them.

Where our prices sit, and why they are higher

We publish ours, so we have to answer for them. Our tiers are Foundation $2,500 a month, Growth $3,500 and Full-Funnel $5,500, with one-time website builds at $2,500 to $8,000. That makes us the most expensive of the insurance-specific vendors here — 12.5 times the InsuranceSplash floor, 4.25 times the cheapest 1Digital plan-plus-campaign stack ($89 for the Essentials site plan plus $499 for the Essentials campaign, $588 a month), and above Egochi’s published floor by two thirds. We are not, however, the most expensive published number on the page: OuterBox’s Enterprise SEO tier starts at $7,000 a month, above our Full-Funnel $5,500. That gap deserves a real explanation rather than a claim about quality.

Three things account for it, and none of them is a secret.

1. Scope, not rate. Our tiers are not SEO line items; they are marketing retainers inside which SEO runs. A Foundation engagement carries content, technical work, local signals and AI-search structure together, and the same team owns the pages the traffic lands on. Compare us to a rung-two package and you are comparing a program to a component.
2. YMYL content is expensive to produce. Insurance is graded by Google alongside medical and financial content. Pages that survive that grading need accurate policy language and identifiable, credentialed authorship. Egochi makes the same argument at $1,500; the argument does not get cheaper at $500.
3. We are not subsidising the retainer with a platform. Vendors at $89 to $290 are selling a software subscription with marketing services attached, which is a genuinely different and often better-value business model for a small agency. We do not run a platform, so nothing offsets the service cost.

The honest read: if your entire requirement is a decent site, a complete Google Business Profile and consistent listings in one town, several vendors on this page will do that for a tenth of our price, and you should buy from them. We are the right call when the search demand you need is spread across multiple coverage lines or markets, when the site itself is the constraint, or when you want the same team responsible for the ranking and for what happens after the click. Our flat monthly pricing shows what sits in each tier, and our insurance SEO service page shows the work itself.

The general SEO benchmark, and how insurance compares

Insurance-specific pricing is only half a picture without the wider market. The public dataset we anchor to is Ahrefs’ survey of SEO providers, and its numbers are worth quoting exactly.

Ahrefs polled 439 SEO service providers and reported that “SEO costs usually range from $250 to $10,000 per month, with most businesses (63%) spending between $500 and $5,000.” Agencies charged an average of $3,209 per month; freelancers averaged $1,348.63. The single most popular monthly retainer rate was $501 to $1,000, taken by 20.4% of respondents.

The table below sets the insurance-specific published prices against that general benchmark.

Read that carefully, because the obvious conclusion is the wrong one. The insurance-specific published prices cluster below the general agency average of $3,209, which looks like insurance SEO is cheap. It is not evidence of that. It is evidence that the insurance vendors who publish are selling productised local packages. The two vendors on this list that sell scoped programs and publish anyway land on the general benchmark rather than under it: OuterBox’s Pro tier is $3,000 against Ahrefs’ $3,209 agency average, and Web Tonic states a floor of $3,000. The insurance-specialist band is a sample of a business model, not a sample of the market.

OuterBox is the clearest case of a price sitting one directory up from where a comparison would look for it, and it is the entry we came closest to reporting wrongly. Its insurance SEO page asks for a free quote and carries no figure for its own services; the only numbers on it belong to a linked article stating that “SEO prices in 2026 run $100–$250 per hour, $3,000–$7,500 a month for most US agencies, or $5,000–$50,000 for project-based work.” Its SEO packages page prices the work outright and answers the question in one line: “Essentials is $2,000/month, Pro is $3,000/month, and Enterprise starts at $7,000+/month.” Its location pages say the same thing in narrative form — “SEO engagements typically range from $3,000-$7,500 per month.” So the market range in the article and the firm’s own rate card agree with each other, and both sit above every insurance-specialist figure on this page — the highest of which is Egochi’s $1,500 floor. The difference is scope, not honesty.

The two traps in a published price

Trap one: the stack

Several of the published prices on this page are components rather than whole bills, and the page they sit on says so. 1Digital’s site plan does not include the SEO campaign. Stratosphere’s website plan does not include the marketing plan. BrightFire’s Search Engine Marketing is priced per campaign with ad spend excluded. Stratosphere’s paid search is priced at $300 or 15% of spend, whichever is higher, again with the spend on you. An agency that budgets the headline number and then discovers the stack has not been misled by the vendor; it has read one row of a page with several.

The table below shows the cost lines that sit underneath a published monthly figure, quoting the wording each vendor used on 6 September 2026.

That last row is worth more than the price row for a first-time buyer. 1Digital’s $499 campaign bills on a six-month term that is non-refundable and cannot be cancelled mid-term, while BrightFire at $290, InsuranceSplash at $199.99 and Advisor Evolved at $150 all state no contracts. The cheaper monthly rate is not always the cheaper year.

Trap two: the name

The word SEO is doing very different work in each of these listings. BrightFire’s SEO Bundle is a website plus reviews plus listings. Advisor Evolved’s SEO is a setup task performed once, with off-page work explicitly excluded. Stratosphere’s Marketing Essential includes local SEO inside a broader marketing plan. Egochi’s insurance SEO is a content architecture per coverage line. All four descriptions are accurate on their own pages, and none of them means what the others mean.

The practical consequence: comparing two published prices without comparing the two definitions underneath them produces a number that looks like a saving and behaves like a gap. If you take one thing from this page, take the habit of asking each vendor which of these five things is in the monthly fee — new content, off-page or PR work, technical remediation, local signal management, and conversion work on the pages themselves — and writing the answers in a column next to the price.

How to read an unpublished price

Three of our twelve vendors show no package price, and two more publish one only if you look outside their insurance pages. Both are legitimate positions, and the pages explain them in ways that are useful even if you never call anyone.

Web Tonic answers the pricing question directly on its insurance page without giving a number: “A fixed monthly agency fee, quoted separately from media spend, scoped to your territory and the channels you need. After the audit you get a plan tied to targets.” The same FAQ then hands the reader four questions to ask any agency, including who writes the content and whether anyone checks it against carrier and state advertising rules, and what the agency would not sell you yet. Those are good questions, and they cost nothing to use on a vendor that does publish. Web Tonic does publish a floor, just not there: in the agency roundups it writes about its own market it lists itself first, with “Pricing: Starting at USD $3,000 per month. Flexible and scalable plans at any time according to your enterprise needs,” and the comparison table on the same pages records it as “USD $3,000/mo.” That number is for full-service performance marketing rather than for insurance SEO, which is why it is not in the chart above — but a buyer told there is no number has been told the wrong thing.

AgentMethods runs a page at /pricing whose title is “Pricing for Our Insurance Websites and Email Campaigns” and whose content is a live demo request form. Forge3’s /pricing URL resolves to an Agency Revolution consultation booking, the parent brand’s 30-minute marketing consultation. OuterBox asks for a free quote on its insurance page and prints its rate card two clicks away. Coverage Creatives headlines its page “Transparent pricing for insurance agencies,” and there is no package figure on it: the four cards — Custom Website, Core Growth, Amplified Impact and Enterprise Dominance — carry feature lists and a Choose button but no number. The only dollar amounts in the page text are a $150 a month hosting fee, waived on any growth plan or add-on, and a $200 a month client referral payment. Three things in its FAQ are worth having anyway. Its bundles are “billed every 6 months,” which sits oddly beside the “No long-term contracts” and “Cancel anytime” claims in its own hero. Its Basic Plus tier — a tier the cards do not show at all — is described as adding “a full SEO route set that typically ranks in 30 days,” the only fixed ranking window we found anywhere in this set, and the exact thing Egochi tells buyers to treat as a warning sign. And GMB Optimization billing for Basic and Basic Plus clients “starts at month 3,” which is a billing detail worth knowing before the first invoice.

None of that is a reason to exclude a vendor. It is a reason to budget differently: with a published price you can compare before you talk, and with a quoted price the comparison happens after two calls and a proposal. Build that time into the decision. For a broader look at how the vendor field sorts out on things other than price, our vendor-neutral buyer’s guide to insurance marketing agencies covers the selection criteria; for what the whole marketing line should cost across channels, see the insurance agency marketing budget breakdown.

What to ask before you sign

Six questions, all answerable from the numbers above, all of which change what a price means.

1. What exactly is the recurring fee attached to? Website subscription, managed local presence, or a content and authority program. Get the vendor to say which, then check that against the price ladder in this article.
2. What is the setup or activation fee, and is it refundable? Advisor Evolved states its activation fee is non-refundable. That is disclosed and fair; it is also $1,800 you cannot recover if the fit is wrong.
3. How many locations and how many lines does the price cover? Published prices in this market assume one office. If you write six lines in four counties, the published number describes something you are not buying.
4. Who writes the content, and how much of it per month? 1Digital publishes the quota, from two to eight posts. Advisor Evolved says it does not write posts. Most of the difference between a $290 package and a $999 one is here.
5. Is any off-page or PR work included, and what does it look like? This is the single most reliable divider between the price bands, and the one vendors are least consistent about describing.
6. What is the commitment, and what does leaving cost? Six-month non-refundable terms and no-contract month-to-month terms both exist in this market at similar prices.

If you would rather have those answers about your own site before you talk to anyone, our free marketing audit returns the search picture and the scope it implies, priced against the tiers we publish. If AI assistants recommending vendors is part of why you are reading this, our work on AI search and citation visibility covers that surface specifically, and the execution sequence for doing it in-house is in our guide to ranking an insurance agency website. Agencies whose gap is the map pack rather than the wider web should start with local SEO for insurance agents instead; agencies whose site cannot support any of it should price the rebuild first, which is what insurance website design is for.

Verify it yourself: the exact pages we checked

Every claim above is checkable in a browser. Here is the list, so you can repeat the exercise on the date you are reading this rather than trusting ours.

The table below records each URL we opened on 6 September 2026 and what the page said.

A price table is worth exactly as much as its worst cell, and the worst cell in any comparison like this is the one nobody re-checked. If you find a figure here that has moved, the vendor’s page is right and this page is stale. Check the date at the top before you use any of it.