Field notes · 12 guides
Paid Ads & Social
Facebook, Google, and organic social playbooks for insurance agents — budgets, targeting, and creative that survives ad review.
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- June 29, 2026
Insurance PPC Cost Per Click by Line: What You Actually Pay, and How to Pay Less
Insurance PPC cost per click by line, with a CPC benchmark table, why insurance clicks cost what they do, and the levers that lower your cost per sale.
- July 11, 2026
Insurance Advertising Examples: 6 Famous Campaigns, Torn Down
Six famous insurance advertising examples — GEICO, Flo, Mayhem, Aflac — broken down, plus copy formulas for auto, life, final expense, and Medicare ads.
- July 4, 2026
Facebook Ads vs Google Ads for Insurance Agencies: Which Wins?
Facebook ads vs Google ads for insurance agencies: intent, cost, lead quality, and which channel fits final expense, Medicare, and auto — plus how to run both.
- July 4, 2026
Google Local Services Ads for Insurance Agents (2026)
Google allows insurance agency Local Services Ads in California and Florida only. Get the 2026 rules: screening, cost, Google Verified badge, alternatives.
- June 29, 2026
How to Run Facebook Ads for Insurance Agents (Step by Step)
A step-by-step guide to how to run Facebook ads for insurance agents: Special Ad Category setup, creative that converts, lead forms, and TCPA-safe compliance.
- June 29, 2026
How to Set Up Google Ads for Insurance Agents: Step by Step
How to set up Google Ads for insurance agents: campaign structure, keyword and LSA setup, TCPA-aware compliance, and conversion tracking.
- June 29, 2026
Instagram for Insurance Agents: The Organic Playbook That Actually Moves Pipeline
Instagram for insurance agents: an organic playbook covering content pillars, Reels, posting cadence, and the compliance rules that keep posts clean.
- June 29, 2026
Insurance Lead Follow-Up: The Cadence and Speed-to-Lead Math That Closes More Leads
The insurance lead follow-up cadence that closes: speed-to-lead timing, a 9-touch sequence, copy-paste call, text and email scripts, plus aged-lead rules.
- July 11, 2026
Insurance Copywriting: How to Write Copy a Skeptical Buyer Trusts
Insurance copywriting for agents: headline, lead, and CTA formulas, before-and-after rewrites, and a table turning risky phrasing into compliant phrasing.
- July 11, 2026
Insurance Social Media Post Ideas: 75+ Posts by Line of Business
75+ insurance social media post ideas for auto, home, life, Medicare, final expense, and commercial agents, plus a cadence table and compliance rules.
- June 29, 2026
The Final Expense Sales Funnel: From Click to Issued Policy
A practitioner's map of the final expense sales funnel from click to issued policy: a stage table, checkpoints, and the math that decides the profit.
- June 29, 2026
Social Media for Final Expense Agents: Organic, Paid, and Compliant
Social media for final expense agents, explained by operators: organic vs paid, what each costs, and how to stay TCPA- and Meta-compliant while posting.
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